- Press kit research, copywriting and design
- Brochure concept, design, copywriting and production
- Message Development
- Video production: writing; coordination of shooting and editing
MEDIA RELATIONS
- Press releases: story concept, copywriting and media pitches
- Media interviews: newspaper, magazine, television, radio, etc.
- National publicity tours
- Product launch program communications support
- Press conferences
PROMOTIONAL EVENTS
- Wine tastings
- Hospitality events
- Events/sponsorships
- Cross promotions
- Trade meetings and entertainment
CONSUMER/TRADE COMMUNICATIONS
- Newsletters: from concept to copywriting
- Assist with website content pertaining to media and relevant items
- Photography coordination
ADMINISTRATION
- Develop and adhere to budgets
- Plan, coordinate and implement national PR programs and media events
- Staff events
- Coordinate interviews
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